Channel Definition & Customer Segmentation

We will identify the potential channels that can be leveraged to distribute your products and understand the differences and requirements each channel has.

The channel dynamic is significantly different across industries and geographies, and it has been changing significantly in the last decades as technology evolved. As a result, each channel across any market has significant differences in requirements.

Understanding whether your product proposition allows you to play in that channel is key to having an effective and efficient market entry process. We will help you prioritize the customers by channel and identify the ones where your product attributes and capabilities give you a right to play and win.