Exporting your products
Ninety five percent of world’s consumers live outside the Unites States. Exporting your products has many benefits: grows bottom line, smoothens the business cycle, increases local production capacity usage, increases competitiveness in other markets. However, there are a few key considerations when exporting your products to international markets: company size; company’s tolerance for risk; resources available to dedicate to the international market effort; type of products and services; previous experience and expertise; business conditions in selected markets. To be successful when expanding into new markets companies need to both find the best approach for exporting and be able to separate international from domestic business, to avoid having local operations impacted by foreign operations.