The global market for sporting goods is expected to reach $300 billion in 2015. The growth is fueled by increased individual participation in sports and media coverage of sporting events, rising consumer income, and improving product features. Younger consumers and women are fueling demand for sporting goods as they become more and more attracted to sports as a professional career, or just as a leisure activity.
Traditionally, the US and the EU have contributed the largest share of revenue in the global sporting goods industry. With mature markets nearing saturation, manufacturers are now switching focus to Central and Eastern Europe, Asia-Pacific, and Middle East countries where growth will be fueled by rising standards of living and greater awareness concerning international brands.